---
slug: cale-photography
client: 'cale design'
client_slug: cale
category: ['Photography']
date: '2025 — Present'
website: https://cale-design.com
services: ['Product Photography', 'Interior Photography', 'UGC Video', 'Post-Production']
technologies:
    - Nikon Z 6II
    - Nikon D500
    - Adobe Lightroom Classic
title: 'Photo and Video Shoots for Designer Furniture from Its Own Workshop'
story_preview: 'Since 2025 we have been photographing furniture and home accessories for cale design: cutouts for the shop, furnished rooms for Shop the Room, mood shots for the website and UGC reels for social media. This selection comes from five shoot days between February 2025 and October 2026.'
fineprint: 'Ongoing work within our full-service support for cale design. We plan the shoots, take the photos and edit them in Lightroom. Michel and Laura film the reels and clips.'
---

> **Case study source:** https://unlimited.studio/en/case-study/cale-photography

# Furniture You Have to See in a Room

cale design designs and builds steel furniture in its own workshop and sells it alongside a curated range of furniture and home accessories, in its showroom and in the [Shopify store](/en/case-study/cale) we built. A steel coffee table only makes its case once you see it next to a sofa. So we shoot both for cale: the product on white and the furnished room around it. The look the photos follow comes from the [brand identity](/en/case-study/cale-branding) we developed for cale.

## Five Shoot Days, One Look

This selection comes from five shoot days between February 2025 and October 2026.

- **Showroom, February 2025:** Product shots of lamps and vases on the shelves, and a few days later the showroom itself at its opening.
- **Workshop Launch, June 2025:** Tables in pink, black and white and the kids wardrobe MILLE in front of mustard and grey curtains, plus cutouts.
- **Shop the Room, March 2026:** Furnished rooms in the studio of the artist ninibing, with a fireplace, plants and everyday scenes. Room 01 and Room 04 in the shop come from this day.
- **Coffee Tables, October 2026:** Coffee tables in three colours in a lived-in living room instead of a studio.

## From Photo to Cart

The photos do not end up in a press kit. They end up where people buy.

- **Shop the Room:** The room photos become collections with product hotspots. Tap the table in the picture and you land on the table.
- **Theme Tiles:** The homepage shows the product worlds as photo tiles from the shoots.
- **Cutouts:** Products on white for the shop, shot in the light box.

## Colors That Were Missing

Not every color was ready on shoot day. We recolored the black table from the manufacture launch in post-production from another finish, so the shop could show every variant. It only stood in front of the camera itself at the autumn 2026 shoot.

## Reels and Clips

The camera does not only take photos on shoot day. Alongside the stills we film UGC reels and short clips with the furniture in use.

- **Social Media:** Vertical reels in the UGC look for cale's channels.
- **Website:** Short clips for the shop.

## Post-Production

We edit every photo in Lightroom Classic. The photos come from two cameras, different years and very different rooms, from the showroom to a living room. In the shop they still have to sit next to each other as if they came from one day.

A table sells once you can picture it at home.