---
slug: flowhub
client: flowhub
category: Brand Design
date: '2025'
website: https://flowhub-digital.de
services: ['Logodesign', 'Print Design', 'Social Assets']
technologies:
    - Adobe Illustrator
    - Figma
    - Tailwind CSS
title: 'Brand design for a modern IT service provider'
story_preview: 'Based on the name provided by the client, we have designed a modular word and figurative mark. The figurative mark, with its symbolic waveform, forms the connecting element at the center of the word mark and serves as the creative concept behind the design.'
fineprint: 'flowhub.digital is a modern IT services company based in North Hesse. Its founder, Martin Dörigmann, has many years of experience working in companies and as a self-employed professional. With flowhub.digital, he has launched a ‘hub’-based service package for clients. He acts as a seamless problem-solver and has set himself the goal of being the ‘noise canceller’ for all the IT problems faced by traditional SMEs.'
---

> **Case study source:** https://unlimited.studio/en/case-study/flowhub

## What flowhub actually received: The Deliverables

At the end of a project, the most important question for the client is: What do I get for my investment, and how can I start using it immediately? To ensure a professional brand launch, we equipped flowhub with a comprehensive, ready-to-use design package.

Here are the concrete results and assets we delivered:

### 1. A Modular, Perfectly Structured Logo System

We didn't just design a single logo; we delivered a well-thought-out system for every conceivable use case:

- **All Formats for Print & Web:** The wordmark and brand mark (logomark) are optimized for digital screens (including clean SVG code), provided as print-ready files for color-accurate printing, and available as vectorized versions for embossing and stamps.
- **Ready-to-Use File Structure:** The handover was organized via a structured Google Drive. This included precisely cropped variants (_cutted_), versions with predefined clear space (_spaced_), and ready-to-upload square profile pictures for social media.

### 2. A Systematic Digital Color Palette

IT doesn't always have to be blue or gray. We developed a custom color palette featuring "Electric Violet" (a homage to legacy Linux systems), "Neon Turquoise," and dynamic gradients:

- **Developer-Friendly Out of the Box:** As is standard at _unlimited.studio_, we didn't just define the colors visually. We delivered them with optimized color scales for web usage (e.g., perfectly suited for the Tailwind CSS framework).

### 3. Cost-Efficient Typography Concept

Consistent typography is essential for a professional brand appearance:

- **Simple & Free Licensing:** By choosing _Neighbor_ and _Poppins_, we rely on Google Fonts, allowing the client to use them commercially without hidden licensing fees.
- **Clear Hierarchy:** We defined a strict system for headings, subheadings, body copy, and excerpts—set up in a way that makes it easy for Martin to apply seamlessly, even in everyday Word documents.

### 4. Visuals, Service Hubs & Brand Assets

To ensure the brand can live across all channels immediately, we translated abstract services into tangible visuals:

- **The "Hub" System:** Custom-designed icons for the fixed service packages (_cloud hub, paperless hub, guide hub_).
- **Comprehensive Asset Library:** All graphic elements were provided as ready-to-download files. This includes desktop wallpapers, website banners, and background graphics (patterns), allowing the brand's look and feel to be easily integrated everywhere.

### 5. The Centerpiece: The Interactive Mini-Styleguide

To prevent this extensive package from turning into chaotic file clutter in day-to-day business, we bundled everything into one central document:

- **One-Click Download:** The "mini.styleguide" is fully interactive and clickable. It not only outlines the brand guidelines but also features a function to download all visible media assets with a single click. It doesn't get any easier than that.